I've spent the last few years building SaaS products from the ground up, and one pattern keeps emerging: founders drastically underestimate how much time goes into launch coordination and keeping users engaged post-launch. Here's a story that changed how I approach this: Last year, I worked on a platform for event organizers. Two weeks before launch, the founder realized they'd be manually posting updates across Twitter, LinkedIn, email newsletters, and forums. Every. Single. Day. So we built a simple scheduling system to queue posts weeks in advance, optimizing for audience time zones. The result: instead of 2 hours per day on social media, it became a 3-hour weekly planning session. What really mattered was adding triggers for product events: user milestones auto-generated congratulatory posts, new features queued updates across channels. Suddenly it was essential—not just a nice-to-have. Lesson: early-stage SaaS teams burn out on repetitive coordination tasks that could be systematized. It doesn't always need AI or fancy workflows—sometimes you just need honest automation before someone forgets to tweet at 9am. The tricky balance? Automate enough to free founder time but don't over-engineer before finding product-market fit. I've seen teams spend months building pipelines that would have been better spent talking to users. To those who've launched SaaS: how do you handle the overhead of staying visible and keeping your users engaged? Automate early or keep things manual till you know what works? Any scheduling tools or hacks you swear by? Or times when automation actually hurt more than it helped?