I see this all the time, especially from fellow founders and solo marketers. That frantic, low-grade panic that you're missing out because you're not making cringe dances on TikTok or posting hot takes on X. I was there. I spent months trying to be a ghost on three platforms at once: Twitter, LinkedIn, and Instagram. The result? My content was thin, I was constantly stressed about what to post where, and I got exactly zero clients from the effort. I was just... busy. And tired. Then I actually looked at my analytics. My ideal clients B2B professionals were all hanging out on LinkedIn. So I quit the other two cold turkey and went all-in. My revenue increased in the next six months. Here’s the reality check I wish I’d had: It takes an average of 8 hours per week to properly manage ONE platform. That's one full work day. For one platform. Now multiply that by three or four. You're spending half your week just on content creation, not on running your actual business. "Omnipresence" is a fantasy for solopreneurs and small teams. That's a strategy for brands with massive teams and even more massive budgets. For the rest of us, it's a fast track to burnout and mediocre results. Your audience isn't everywhere. Are the 50-year-old VPs you're trying to reach scrolling Reels for hours? Probably not. That guilt you feel for not being on TikTok is a complete waste of energy if your customer isn't there. My advice? Pick one. Just one. Master the hell out of it. Build an audience, understand the nuances, and actually generate leads. Then and only then, maybe think about a second one.