For a tourism destination so it’s not just a product to promote. Does anyone have experience hiring an influencer (TikTok specifically) with >100k followers? We currently work with a small YouTuber who has 9000 followers and gets 10-20k views per long video but need to change demographics from what they offer. It has brought it business but it’s the same demo which we need to diversify. This guy fell in to our lap when we were small so not sure how to approach or vet anyone new, especially on a SSM platform i’m not familiar with. Anyone who’s done this: was the value there? What was the process and how was it?