dude so like... been running my outdoor gear shop for a couple years now and honestly the competitor thing was driving me nuts lol. started with just manually checking like 5 different sites every morning but that became this whole obsession you know? tried setting up google alerts but they're kinda useless tbh - too much noise and missing the important stuff. then i was using some price tracking browser extension but it kept breaking and only worked on like 2 sites. anyway my buddy who runs a similar biz mentioned this tool called tracksimple after i was complaining about spending 2 hours a day just checking what everyone else was doing. setup was a bit annoying at first (had to figure out what exactly to track) but now it just sends me alerts when competitors change stuff or launch new products. game changer for us honestly. instead of that daily stress spiral of manually checking everything, i just get notified when something actually matters. means i can focus on the actual business instead of being paranoid about what everyone else is doing. curious what others use though? feels like there's gotta be other solutions out there but this one's been solid so far.