**The 11 PM Content Creation Death March** Picture this: It's 11 PM, you're dead tired from your day job, but you promised yourself you'd post consistently. You find an amazing video that would be perfect for your audience, but adapting it for Instagram, LinkedIn, and Twitter will take 2+ hours you don't have. **When "Just Push Through" Stops Working** I was stuck in this soul-crushing cycle for months. I'd find incredible content – podcasts, YouTube videos, articles – but manually repurposing them was killing me. Converting video to text, adapting tone for different platforms, optimizing formats... each piece took 3-4 hours. Existing tools either cost $300/month (startup budget killer) or gave me generic, robotic output that screamed "AI-generated." I needed something that understood platform nuances – LinkedIn's professional tone vs. Twitter's casual vibe vs. Instagram's visual-first approach. The breaking point? Missing two weeks of posts because I was working late every night. My audience started dropping, and I realized my 9-to-5 was literally killing my dreams. That's when I decided to build forthefeed.com instead of making excuses. **Building in the Margins of Life** Started coding at 5 AM before work and weekends. The technical challenges were brutal – getting clean transcripts from videos, teaching AI to maintain authentic voice while adapting for platforms, ensuring posts felt human. My first MVP was embarrassing. It took a YouTube URL and spat out generic tweets. But I shared it with 10 fellow side-hustlers anyway. The feedback changed everything: "This saves me 2 hours per video, but can you make the LinkedIn posts more professional?" "Love the Instagram captions, but I need hashtag suggestions." Six months later, forthefeed.com transforms any video or URL into a week's worth of platform-optimized content in minutes. Early beta users report saving 5-8 hours weekly while posting 3x more consistently. One user said: "I went from posting twice a week to daily across 4 platforms. My engagement is up 200%." **Where I Need Your Wisdom** I'm wrestling with pricing and our next major feature. Current thinking: $29/month for unlimited repurposing, but should I offer a $9 starter tier? Feature priority dilemma: users want both advanced analytics (track which repurposed content performs best) and direct scheduling integration. Both would take 2-3 months to build properly. Which would you prioritize? **Happy to Pay It Forward** I'll answer any questions about building while working full-time, early user acquisition, or the technical challenges of AI content tools. Also happy to give feedback on your projects – we're all in this together. What would you do in my position?