honestly, running my outdoor gear shop has been like hiking uphill in bad weather when it comes to staying on top of competitor prices. used to spend 2-3 hours every morning checking like 15 different sites manually... felt like i was always a day behind on price changes. tried a couple tools - one was way too expensive for what we're pulling in, another had this crazy complicated setup that took forever. then stumbled across tracksimple during one of those late-night google rabbit holes (you know how it is lol). setup was actually pretty straightforward and now i get alerts when competitors change their prices instead of playing detective every morning. still not perfect - wish it had more customization options - but beats manually stalking competitor sites and missing price drops that could cost us sales. game changer for a small shop like ours tbh. what do you folks use to keep tabs on your competition? feels like everyone's got mountains of data to deal with these days