You're thinking about growth all wrong, which is totally normal when you're used to just maintaining operations. Growing a business is completely different from running one. Social media was a waste of time because you were posting into the void without strategy. Stop that shit immediately unless you have a real plan. Here's what actually works for our clients in similar situations: Double down on your existing wholesale customers first. They already trust you and buy in volume. Ask them directly what other products they need or what problems they're dealing with. Could you expand your product line to serve them better? Most business owners ignore this goldmine sitting right in front of them. Referral programs for your individual customers work like crazy. Give them 10-15% off their next order for every new customer they bring in. Your word-of-mouth growth will explode if you actually incentivize it instead of just hoping it happens. Email marketing to your existing customer base costs basically nothing and converts great. Send monthly newsletters with tips, new products, or exclusive deals. Most small business owners never stay in touch with past customers, which is insane. Partner with complementary businesses that serve your same customers. If you sell online nationally, find other companies with similar customer bases and set up cross-promotion deals. Way easier than finding new customers from scratch. Your wholesale customers probably have competitors who don't know about you yet. Ask your current wholesale clients for introductions or research their industry associations and trade shows. The biggest mistake you're making is trying to find new customer types instead of getting more from the ones you already have. Increase order frequency and size before chasing totally new markets. What kind of business is it? That matters for specific tactics.