How do you guys approach the marketing of your game? As I get closer to finishing the gameplay loop of my game and getting ready to release an early playable demo. The idea of releasing it and no one knows about it haunts me. The idea of pouring months and even years for nothing is terrifying. I started doing a bit of marketing (posted a couple videos on youtube) but didn't see any success. And lets all agree that "good games sell themselves" is totally wrong. It doesn't matter how good your game is if no one knows about it. "But steam automatically pushes out your game" I don't know about you but personally I would never work on a game for months and years just to depend on an algorithm to promote my game. And if your game doesn't get a lot of traction in the first few weeks. That's it, game over and you have wasted months and years of your life. I do have passion for game dev. But I also want to afford a good life and most importantly afford to actually do the thing I love. But to do the thing I love I need to have the financial freedom to do so. And that's why "I just do it for passion not money" is a lie. You can't even have time for passion if you don't have money. money = time = freedom. That being said, Let's rank the ways to market your game. This is based on my own experience, feel free to share yours down below 1. Content Creators: By far the best way if your game is actually fun. Might also be the hardest. But simply you choose some well known youtubers and streamers that have played similar games to yours, and pitch them with your game. And if they think it's fun they might make a video on it which will bring awareness to your game. This method only works if your game is fun to watch. Schedule 1 really utilized this method and I would say it's the main reason for its success. 2. Posting devlogs and videos on youtube: It's pretty good method if you're ready to pour 2 to 3 hours everyday to get the content ready. And if you don't have an established channel already, you gotta pray for the algo to pick up your videos or you have again wasted your time 3. Posting on social media: Not recommended. Believe me most people scrolling on tiktok and instagram will not be interested in your game. 4. Ads: If you have the money go for it. But remember when was the last time you bought a game or really anything from an ad. Let that sink in. Sorry for my yapping but I am really interested in this topic and I wanna know your opinions on it. TLDR: How do approach the marketing of your game? I believe that "good games sell themselves" is totally wrong. And I don't trust the algorithm with the game I poured my time and soul into. What's your take on it?