Why not just collect all the data and let whoever's searching it sort as they prefer? Basically cancel out your opinion and let both forces equalize? I started an architectural practice 12 years ago and it's still just one person, still barely making overhead and average salary, and zero claim to fame. It probably wouldn't show up on your chart, right? Maybe for beating the longevity average. But it also let me be a participating parent of my kids middle through high school, gives me incredible daily flexibility, has zero dependence on the whims of management or shareholders, lets me serve whatever clients I want (including non-profits trying to make the world a better place), lets me work from home, coffee shop, coworking, beach, or mountain cabin, lets me spend whatever I want on great tools, and has my name on the door (or not, whatever that's worth or costs). Collect useful data, provide useful insights. Or collect limited data that provides limited insights.