We are a small brand still learning the ropes and would really appreciate some GA insight. We are grossing around $1M/ yr. Currently dropping $8k/ mo in spend through an agency. They charge a small amount to admin the GA, they wrote the ads, but they do not optimize the ad spend. We need to track the incoming traffic, calc CLV and know when to up the spend or when to pull back. (we are guessing). We get all the standard reports from them, but it’s all greek to us. The agency does not offer guidance w/ spend strategy at all. Which is fine if thats normal, but we just don’t know the landscape. Do we need to up our analytics game? At what point do you just train up and bring ad spend in house? How is the spend budget usually managed at this scale? Thanks for any words!