ok so I run a cleaning service. been doing this 3 years and the first 2 were just... painful on the ad front. dropping like $1200/month between facebook and google ads. getting MAYBE 5-8 customers if i was lucky. thats $150-240 per customer which is absolutely insane for my margins. was literally about to give up on paid ads completely. like had the "cancel subscription" page open lol but decided to try one more thing before i quit so heres what actually worked: I finally looked at my actual customer data instead of guessing pulled all my sales from the past year. turns out like 80% of my revenue came from ONE type of customer that i wasnt even targeting 🤦♂️ i was running ads to "homeowners 30-50" because that just seemed logical right? my ACTUAL customers? professionals aged 40-60 with bigger houses who are too busy to clean. completely different from what i thought. wasted 2 years advertising to the wrong people Started testing smarter made new campaigns for people who actually convert. but instead of testing one thing for weeks (my old approach), i tested 3 different audiences at the same time. found this tool adsgo that generates ad variations automatically. made like 10 versions in a few minutes which would've taken me hours to do manually. CTR went from 0.8% to 2.3% Changed my creative approach my ads looked way too professional and corporate. stock photos and shit. nobody cared. switched to actual customer reviews and real before/after photos. way less polished but people actually responded to it. used adsgo + canva to make about 15 different versions and just tested everything conversion rate jumped from 1.2% to 3.8% Automated the repetitive stuff set up automation rules so underperforming ads just pause themselves. budget shifts to winners without me touching anything. i used to check the dashboard like every 2 hours (unhealthy lol). now adsgo monitors everything 24/7 and i just review once a week. CPA dropped from $180 to $85 Results after 2 months: * monthly ad spend: $1200 down to $650 * new customers: 6 up to 15 * cost per customer: $200 down to $43 * time managing ads: 2hrs/day down to 20min/day biggest lessons: * stop guessing who your customers are. look at who actually pays you * test multiple things simultaneously when budgets tight * automation is worth it especially if youre not a marketing person (im a cleaner not a marketer) * authentic content beats polished professional ads not saying this will work for everyone but if youre hemorrhaging money on ads maybe check your actual data before throwing more at facebook tools that helped: adsgo for automation/ad generation, canva for images anyway thats what worked for me. let me know if you have questions