I recently ran several Reddit ad campaigns targeting different audiences and products. Despite generating a fair amount of impressions and clicks, I saw no conversions in the form of sales or sign-ups. In this post, I’ll walk you through my experience, what I learned, and some thoughts on why the campaigns might not have converted. **Campaign Breakdown:** Here are the stats for each campaign I ran: * **Campaign 1** * Impressions: 25,557 * Cost per Click (CPC): $0.62 * Clicks: 94 * Click-through Rate (CTR): 0.368% * Total Spend: $15.92 * **Campaign 2** * Impressions: 33,381 * CPC: $0.47 * Clicks: 102 * CTR: 0.306% * Total Spend: $15.79 * **Campaign 3** * Impressions: 26,969 * CPC: $0.58 * Clicks: 88 * CTR: 0.326% * Total Spend: $15.51 Despite the ads receiving decent engagement in terms of clicks, **I didn’t see any sales or sign-ups**. This prompted me to take a closer look at the possible reasons behind this. # What Went Well: 1. **Impressions & Engagement:** I was able to get a substantial number of impressions across all the campaigns. The click-through rate (CTR) was also not too bad, averaging between 0.3% and 0.37%. Generally, a CTR in this range isn’t terrible, and suggests that the creative and targeting might have been relevant. 2. **Cost Efficiency:** The cost per click (CPC) was relatively low. Campaigns 2 and 3 were especially cost-effective, with CPCs around $0.47 - $0.58, which is quite affordable for Reddit ads. This shows that I was able to drive traffic at a reasonable price. # What Went Wrong: 1. **No Conversions:** Despite clicks and engagement, **there were zero conversions**. This is the most disappointing part. The product or service I was advertising didn’t resonate with the audience, or the landing page didn’t convert the traffic. 2. **Audience Targeting:** Reddit has a diverse range of subreddits, and it’s important to ensure that your ads are reaching the right audience. I might have misjudged which subreddits or interests were the best fit for my product. The CTR may be decent, but without the right audience, conversions can be hard to come by. 3. **Creative and Messaging:** While the CTR was okay, the ad creatives and messaging might not have been compelling enough to drive conversions. The audience might have been interested enough to click but didn’t find the offer valuable enough to sign up or buy. 4. **Landing Page Issues:** One of the biggest lessons I learned is the importance of having a **high-converting landing page**. The traffic was driven to the page, but the user experience or offer might not have been compelling enough. Things like page load times, clarity of the offer, or simply the relevance of the content could have contributed to the lack of sign-ups. # Key Takeaways: 1. **Test More Aggressively:** I think I need to experiment with different ad creatives, targeting strategies, and landing pages. It's clear that the first round of ads wasn’t effective, but this is a valuable learning experience to iterate upon. 2. **Refine Targeting:** Reddit is all about niche communities, and I might not have been targeting the right ones. Going forward, I plan to narrow down the targeting to specific subreddits with audiences that are more likely to convert. 3. **Optimize the Landing Page:** Even if the ad gets clicks, if the landing page doesn’t deliver, conversions will suffer. I’ll be focusing more on A/B testing landing pages to find what resonates with the audience. 4. **Conversion Tracking:** I need to set up better conversion tracking to measure what’s actually working. Right now, I’m just looking at clicks, but knowing what happens after the click is crucial to understanding my ROI. This campaign has been an important learning experience. While the impressions and clicks were decent, the lack of conversions shows that **just driving traffic isn’t enough**—you need the entire funnel, from targeting to landing page optimization, to work in harmony. If you’ve run similar campaigns on Reddit, I’d love to hear your thoughts and any tips you might have for improving conversion rates. Let’s continue to learn and share strategies!