Struggling with getting testimonials was eating up so much of my time. I'd manually reach out after projects, craft individual messages, and still most clients would ghost me. The ones who did respond took weeks. After trying different approaches, I landed on a workflow that actually works: 1. **Timing is everything** - I reach out right after a win/milestone when clients are happiest, not months later 2. **Make it stupidly easy** - I send a simple link where they can record a quick video or text testimonial. No back-and-forth emails. 3. **Automate the ask** - Set up automated reminders at key project milestones so I never forget to ask 4. **Offer options** - Some people hate video, some hate writing. Give both options and let them choose. The biggest game-changer was removing friction. Instead of asking clients to write emails or fill out forms, I use a simple testimonial collection page that takes 2 minutes max. Since implementing this, my testimonial response rate went from ~15% to over 60%. The time I spend on this dropped from hours per week to basically zero. For anyone struggling with this, the key is: automate the ask, make it dead simple, and time it right. Originally implemented using testii.app