I run a small e-commerce store that's been growing steadily over the past year. I'm finding myself stretched thin handling everything from customer service and social media to packing orders and bookkeeping. I know I need to start outsourcing some tasks to free up my time for more strategic work, but I'm unsure which roles to prioritize. Should I start with the most time-consuming tasks like customer inquiries, or the specialized ones I'm weak at like accounting? I'm also considering a virtual assistant versus hiring specialists for specific functions. What criteria did you use to make this decision in your business, and were there any tasks you outsourced that you later regretted not keeping in-house?