Been building Teamcamp for the past two years, and recently discovered something that shocked me about how our team was actually working. We were spending ridiculous amounts of time creating AI prompts for content, competitive research, and campaign planning. Not just any prompts - but trying to get consistent, professional results across different team members. Junior team members would spend 30 minutes crafting a prompt that senior staff could nail in 5 minutes. Worse, the outputs were wildly inconsistent. Some days we'd get brilliant content, other days generic fluff that needed complete rewrites. The issue wasn't the AI tools themselves. It was our approach to prompting. Free-form prompting is basically a lottery system. After analyzing hundreds of our successful prompts, we found a pattern. The ones that worked consistently all followed a similar structure - they were essentially JSON-formatted instructions rather than conversational requests. **The difference was dramatic**: * Traditional: "Write a blog post about AI customer service. Make it professional but engaging." * Structured: A JSON format specifying task, audience, tone, length, goals, examples required, and output format. The structured approach gave us 40-60% better results and eliminated the back-and-forth revisions that were eating up our time. So we built something about it A [template-based prompt generator](https://www.teamcamp.app/resources/json-prompt-generator) that converts marketing briefs into validated JSON prompts. Started using it internally, then realized other teams probably face the same chaos. The tool includes six professionally crafted templates covering everything from blog writing to competitive analysis. Each template captures the specific parameters that actually matter for consistent results. The biggest impact wasn't just better AI outputs. It was team scalability. New hires could immediately create expert-level prompts using the templates. No more extensive training or quality inconsistencies based on experience level. **Real results from our team**: * Content production time reduced by 50% * New team members productive on day one * Automation workflows stopped breaking due to formatting errors * Client work maintains consistent quality regardless of who handles it The validation feature prevents JSON syntax errors that commonly break automation tools like Zapier or Make. Everything integrates seamlessly with existing workflows. **For fellow founders dealing with content scaling**: The tool is completely free and requires no registration. We built it primarily for our own pain point, but figured others might find it useful too. How are you handling AI prompt consistency across your teams?