This founder was doing everything right and it destroyed them. LinkedIn, Reddit, blogs, cold email, paid ads. The brutal truth? Doing everything means doing nothing well. I see this constantly. Founders stretched across five channels posting inconsistently while getting buried by algorithm changes and declining organic reach. Then they blame the platform or their product when really theyre just scattered. Heres what actually fixed it: PHASE 1: FOCUS (Week 1) Pick one channel (LinkedIn for B2B). Stop everything else. This isnt a suggestion its mandatory. PHASE 2: COMMITMENT (90 Days Minimum) Post 3-5 times weekly not daily. Reply to every comment in the first hour. Comment on 10-15 posts from your ideal customer profile every single day. Most founders quit after 30 days right when momentum builds. PHASE 3: SYSTEMIZE Batch your content on Sunday. Write five posts at once. Never schedule them. Post manually at your peak hours when your audience is actually online. Document one real result per week whether thats a coffee call or a customer interview. PHASE 4: MEASURE WHAT MATTERS Track only three metrics: new connections from your ICP, engagement rates on your posts, and direct messages. Forget vanity metrics. Forget follower count. I watched founders crush it on LinkedIn while others chased SEO rankings taking 6+ months. The difference wasnt talent or budget. They played one game deeply instead of five games poorly. Extended sales cycles scare everyone. But theyre easier to navigate when youre actually building relationships consistently in one place instead of ghosting five channels. LinkedIn lets you nurture buyers through their entire decision process if youre actually there. What pulls your attention most when youre evaluating a new tool or service on LinkedIn? Is it the founder posts or their genuine engagement in your network?