So for context, I have a daily newsletter & to say I'm a beginner with facebook ads would be an understatement. I've been running ads for about 1 month now and noticed that meta ads is reporting about 7% more sign ups than I'm actually receiving through my ads. I have a meta pixel set up and a conversion API through zapier. Just wondering if over reporting by 7% is just normal variance you have to deal with? Or if it means I've set something up wrong? I've read about attribution windows but some days I will receive 0 organic sign ups and all of my sign ups will come from facebook ads and it will still over report. So I assume that means it can't be an attribution window issue because there's not actually any other sign up events happening attributed to other sign ups? Hope that all makes sense. Feels like this is a bit of a dumb question from the general conversations I see on this sub reddit but any help is massively appreciated. Thanks!