Honestly, Clix feels like one of those rare tools that actually gets developers. Usually, when you want to set up push notifications, you end up wrestling with Firebase or OneSignal—install the SDK, go into some web console, manage rules through a clunky UI, and still have to wire up your backend. With Clix, it’s literally just clix install and you’re off to the races. CLI, SDK, and API all bundled together in a dev-first way. What really stands out is the automated campaign flow. Instead of just blasting notifications, you can set up time-based or behavior-based triggers directly in code. Think “user left an item in cart for 3 days” → send push. No clicking around a dashboard, no hidden logic—just version-controlled, code-driven automation. It feels more like GitOps than marketing software. For any startup shipping fast, or even for a mature product team tired of juggling dashboards, this is a no-brainer. The fact that you can handle everything from the terminal makes it ridiculously convenient for devs.