Hey everyone, I’m running paid Facebook ads for a 100% online Mandarin course priced at €498 (one-time payment). When I didn’t include the price in the ad, I was getting quite some leads (messages). As soon as I added the price — basically zero. Completely dropped. I know the classic advice is “you need to know your market,” but I’m looking for something more practical or actionable. Is this just a sign the audience can’t afford it? Would love to hear how others handle this when running ads for high-ticket info products.