Totally feel this. Manual price checking is the ultimate founder time-sink, you’re either behind or burning hours that should go into sales/ops. What worked for me: * **Pick “must-track” SKUs only** → instead of watching every product, focus on your top 20% revenue drivers. Cuts the noise. * **Use lightweight scrapers** (even Google Sheets + importxml or cheap scripts) before jumping to pricey SaaS tools. * **Alerts > dashboards** → you don’t need a live control room; you just need a ping when something shifts. Tools like TrackSimple are solid because they reduce friction, but honestly even a hacked-together Zapier/Sheets setup beats trying to be Sherlock Holmes every morning. Curious, are you using the alerts reactively (match competitor drops) or strategically (spot patterns, decide when *not* to lower price)? That mindset shift is what really moves margin.