I’m co-founding a business with a partner and frustrated. We’ve been operating for five months, but KPIs aren’t being hit consistently, and revenue is not coming in. I’ve matched energy 50-50 (based on equity) but the next phase requires serious commitment and long hours to seriously get things of the ground. Monthly check-ins aren’t always taken seriously and it often feels like I’m carrying most of the mental load. I’ve been solo before and made 15k in revenue at this same stage, so I know what it takes to get results. I believe in my partner’s potential but misalignment on the level of effort and time investment that it takes to get a business of the ground are holding the business back. We work a four day week 9-4/5 as we agreed that at the start. Neither of us have experience in serious high ticket sales so the learning curve is steep we simply need to invest more time to hit ambitious KPIs but she says she giving her all and she has clear boundaries for family time which is fair enough. I simply can’t wait much longer to generate revenue and I’m willing to put in the hours. How do I navigate this? Do I push for fairness and high performance, or do I cut my losses before I waste more time and energy?