The real-time rule-based actions are exactly what we've been trying to hack together with Zapier + Mixpanel + custom webhooks. Having experiments built into the same platform where the data lives is smart - no more CSV exports to analyze A/B tests. Just launched ZenTrack today (AI productivity app) - we're tracking user behavior to find productivity patterns but struggling to act on insights in real-time. Like when someone's productivity drops, we want to instantly trigger helpful interventions.