None of those headlines capture what makes your service different. They all sound like generic budgeting or bookkeeping services that high earners already ignore. Here's the problem: $200k+ earners don't give a shit about categorizing expenses or seeing where their money goes. They know they're spending it, they just don't have time to optimize it. Your real value is doing the actual legwork to find savings, not just pointing out where they could save. Better headlines that actually sell the unique value: "We negotiate lower rates and find better deals so you don't have to" "Your personal CFO who actually does the work to cut your costs" "Stop overpaying. We'll renegotiate your bills and find you better deals." The key differentiator in your service is the active cost reduction and doing the legwork. Our clients selling to high earners learned that time savings and done-for-you services sell way better than tracking and advice. From your four options, #4 is closest but still weak because "show you how to save" sounds passive. These people don't want to be shown how, they want someone to just handle it. Also, targeting $200k+ earners with this service is gonna be tough. Most people at that income level either don't care about optimizing bills or already have someone handling this stuff. You might find better traction with $75k-$150k earners who feel the squeeze more and would actually use this service. The mortgage rate shopping and vendor comparison stuff is valuable, but make that the headline focus. "We saved our average client $847/month by renegotiating their bills and finding better rates" hits way harder than talking about bookkeeping.