I opened my brick and mortar business a few weeks ago. It was a dream 4 years in the making, and leading up to this I was exhausted but hopeful. I worked a lot on marketing for the past couple months, both organic and paid. Built up a decent following on TikTok and Instagram, and the traction encouraged me that we would have a decent start. That has not been the case. It's been **so** much slower of a start than I anticipated. Rationally, I know I need to keep pushing, keep experimenting, and just give it time. Emotionally, I'm so discouraged, and honestly a bit embarrassed. I need to get up and get it as I'm typing this out, but I'm so in my feels I just want to bed rot. Getting up now...but I would love to hear from people who have been through this. Just knowing I'm not alone sounds really nice. And I welcome any and all advice, encouragement, etc.