After a hailstorm, 90 % of contractors race to generate new leads. But the biggest gap isn’t lead generation—it’s **lead response**. Most offices get flooded with calls, miss half of them, and spend the next week digging out while homeowners move on to whoever answered first. I’ve been thinking a lot about how a roofing company could systematize that 48-hour window: automatic outreach to every homeowner in the storm zone, scheduling inspections while competitors are still sorting photos. For anyone running a roofing business—how do you handle that post-storm surge right now? What’s breaking? What actually works?