I realize this style/format isn't for everyone but I am the opposite where this format is the only way I could stay engaged. I love listening to story format/podcasts etc. If I listen to a ebook that is just straight to the point, I get so damn bored I zone out and lose focus then have to go back and relisten/reread a section I just went through. I retain information by associating it with a story, which I believe the E-Myth does really well. One of my favorite books to recommend for aspiring business owners. Of course, it won't be a hit for everyone, that is life.