so last month im just chillin at my desk right. dashboard looks good. csat 4.2, tickets getting closed fast, everyone happy then boom. email notification. big customer just bounced. 2400 bucks a year gone wtf happened? i go look at their ticket from that morning. we "fixed" their login thing. technically it worked. but i had to call them to see why they left turns out they were pissed. not about the actual bug but how we treated them. they said nobody actually listened to what they were saying. just trying to close the ticket asap that hit me weird. so i did something dumb. called 20 customers who left recently. just asked them about their last support thing answers made me feel sick: * 15 of them mentioned support being annoying * most said it wasnt why they left but made leaving easier * nobody felt heard. just processed like a number we werent fixing problems. we were just closing tickets to make dashboards look pretty been doing support for 6 years. never realized this. all our tools - intercom zendesk bots handling 80% of stuff - didnt matter if people felt like shit after now im trying to build something different. no hold music no "your call is important" bullshit. just pick up instantly and actually care about whoever is calling building in public so people can see im not just talking shit. if you wanna get early access when i got something to test drop your email. already got 5500 people waiting cuz they lived this nightmare too anyone else ever lose a good customer right after "perfect" support? cant just be me right building in public at [https://www.synthicai.com](https://www.synthicai.com) join early access if you want in when ready