You nailed it. I've seen this exact pattern. Businesses want to automate their customer service, lead follow-up, or data entry workflows without first working on their SOP. I used to offer broader business automation, but kept running into clients who wanted to automate chaos. Now I focus just on email automation, but I still have to map out their entire customer communication flow first. Half the time, the real problem isn't automation; it's that they have no consistent process to begin with. Can't automate what doesn't exist as a system. However, your ChatGPT date reference is perfect. everyone thinks AI will magically fix their fundamentally broken workflows.