You're absolutely right about your consultant situation. $100k for endless strategy meetings with no clear execution plan is painful to hear. That consultant budget could be driving actual revenue growth through proper advertising instead. The math is pretty straightforward, high-end home brands typically need to invest 15-20% of revenue into customer acquisition to scale effectively. At your revenue level, that's probably $6-8k monthly on ads, not $8k monthly on consulting fees. With the right targeting and creative, luxury homegoods can see really strong returns on ad spend. The key is understanding that your customers need multiple touchpoints before they buy, and the creative needs to match your premium positioning. I'm curious what your current monthly ad spend looks like? Many brands at your stage are underinvesting in paid acquisition, which keeps them stuck at that revenue plateau. The consultant might be great for bigger brands, but right now you need more customers. That happens through being in front of the right people consistently, which is what good advertising does.