October's performance crash in home services lead gen comes from Meta prioritizing accounts with high creative velocity, which small budget accounts can't feed properly. When you're running €25 daily with 5 ads per ad set, each creative gets maybe €5 per day which isn't enough data for the algorithm to optimize delivery properly. This is the campaign structure we use at Blue Bagels for scaling Facebook ads in home service verticals: one campaign, one ad set, location targeting only, 3 ads maximum testing different customer pain points. The key insight is that smaller budgets need creative consolidation not creative variety. Your €25 needs to feed 3 ads testing different angles, not 20 ads testing everything at once. Each ad gets enough spend to generate signals the algorithm can actually use. Test this for lead gen: Make 3 video ads under 15 seconds each. Ad one opens with the customer problem, ad two opens with urgency, ad three opens with a transformation story. Same offer, different hooks. Run them in one ad set at €30-40 daily targeting your tightest geographic area only. Most accounts see cost per lead drop 35-50% within 5 days because the algorithm finally has enough budget density per creative to learn which hook resonates.